About
I’m a product & growth marketing leader with a computer science background and seven years spanning product management, go-to-market, and marketing analytics. I live where data meets decision-making — translating funnels, experiments, and dashboards into decisions that actually move the number.
At Digital Media Solutions I owned product strategy for a $200M+ lead-generation portfolio. Today at DraftKings I own mobile-measurement (MMP) implementation and build AI-powered internal tools — automation that has eliminated ~1,000 hours of manual work a year and cut compliance risk — all backed by analytics in Google Analytics and Looker.
Now seeking a senior product or growth role — remote, US-based — where lead-gen, experimentation, and AI-driven efficiency are the game.
Experience
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May 2022 — Present
Product Marketing Specialist
DraftKings Inc.
Own end-to-end implementation of Singular, the company’s mobile measurement partner (MMP) — governing attribution, integrations, and marketing data integrity across channels. Built an AI-powered automation tool (Claude, Python, n8n) that eliminates ~1,000 hours of manual work a year, a marketing-compliance tool that cut asset-review time 40%, and an AI agent that flags compliance issues pre-launch. Track KPIs in Looker & Google Analytics.
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2024
Marketing & Analytics Consultant
LeadStore.com
Advised on lead-generation strategy, conversion analytics, and growth experimentation across marketing funnels.
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Sep 2021 — May 2022
Senior Product Manager
Digital Media Solutions
Owned product strategy and roadmap for a $200M+ lead-generation portfolio. Led an Agile team of 10+ developers (Jira, Confluence), shipping features across multiple initiatives and tracking KPIs to maximize conversion and ROI.
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Oct 2019 — Sep 2021
Product Manager / Business Analyst
Digital Media Solutions
Owned requirements and experimentation for lead-gen products. Designed and ran A/B tests on landing pages and user journeys, driving significant conversion-rate gains. (Joined via Aramis Interactive, acquired by DMS in Feb 2021.)
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2017
B.S. Computer Science
Indiana University of Pennsylvania
Technical foundation that still anchors how I work with engineering, data, and product.
Capabilities
AI Tooling & Automation
Building internal tools with Claude, Python & n8n — ~1,000 hrs/yr of manual work eliminated.
Mobile Measurement / MMP
Owning Singular end-to-end — attribution, integrations, and marketing data integrity.
Lead-Gen & Conversion
Optimizing funnels and CRO at scale across high-volume marketing portfolios.
A/B & Experimentation
Hypothesis-driven testing programs that turn guesses into measured wins.
Product & Marketing Analytics
Google Analytics & Looker — building the dashboards decisions run on.
Technical Fluency
CS degree — I build the tools myself and speak engineering & data fluently.
LET’S BUILD SOMETHING
Hiring a senior product or growth leader?
I’m open to senior product & growth marketing roles. Let’s talk.